Marketing an online business with email campaigns can produce the highest return on your money and time. Done right, email marketing can produce the most immediate sales for your business. Follow the suggestions below to maximize your email marketing campaigns.= Subject line tipsKeep subject lines simple and friendly. The more it sounds like a promotion the less effective it is.Creating curiosity and using questions in your subject line is a powerful way to get your prospects to open your email.On occasion, use the prospect’s first name in the subject line. This can be done automatically when using a good email service provider.Spam filters often times will catch emails that use punctuation marks, although comma marks are usually okay to use. Using all caps and sales words such as “free” are also picked up by spam filters.= Email body tipsMost people don’t enjoy or have time to read long emails. Have a short message and sell the idea of clicking on a link for more information.Most people will quickly scan an email before deciding to read it. Make your emails appealing to the eye by using short text lines of 30 to 50 characters and 1 to 3 sentence paragraphs.Suggested fonts to use are Calibri, Cambria or Verdana in 12 to 14 font size.Spam filters may catch emails using too many graphics, using multiple font types or using various spam words. Common spam words include; Free, Make $x per week, click here, etc.Assume the reader doesn’t know who you are. Most prospects reading your email are going to be asking themselves; “So What, How Does This Effect Me?”. Keep this in mind and get to the point quickly.The use of “P.S.” at the end of an email is an effective way to get your reader to take action. The people who scan an email will often times go straight to the bottom of an email and read the P.S. section first. Make sure you have a compelling P.S. for them to read.Using your prospect’s name in an email is an effective way to keep their interest but don’t over do it.= Using email service providersAnyone with a prospect list larger then 20 people should be using an email service provider such as Aweber, Icontact or Constant Contact. These companies store all of your email addresses, deliver your emails and manage your unsubscribe and bounce lists.Email service providers also provide auto responder systems which allow you to send out a series of emails to new prospects that opt into your list. People often times need to see something several times before deciding to buy.= 3 types of opt in listsWhen collecting new email addresses, there are 3 methods of having someone opt in to your list. There is a basic “opt in” where someone gives their email address and nothing else is done. There is an “opt in with notification” which immediately sends the prospect a welcome email reminding them they joined the list. And then there is the “double opt in list” which requires the prospect to agree to receive future emails by clicking on a link within an email that is immediately sent to them.Each method has advantages and disadvantages but most email marketers use the “opt in with notification” method. While the “double opt in” method produces a higher quality list, we have found that 40% to 60% of prospects never finish the double opt in process, thus reducing your list size dramatically.
What’s your strategy for handling support and technical issues in your internet business? Do you have a contact form or a help desk ticketing software that will allow people to interact and ask questions about a problem or question that they have for your products? If not, then I think you should get one.There are a ton of help desk software products out there, and most of them work really well. Installing one on your web hosting account may be tough to do – so you will want to hire out this service to a web designer. Once it’s all set up and ready to go, you can implement great customer service, and prevent a lot of refunds.In fact, you may even want to consider starting your own forum also. A forum is a place where your customers can interact and get to know you on a personal level. Plus, their individual questions can be answered by you, and also by other members of your forum – thereby giving them a wide variety of feasible and correct advice.Most online business owners don’t take customer service seriously, but it’s something that is utterly important if you want to stay in business for the long haul. I can remember when I used to sell on eBay, I made customer service a high priority because I didn’t want my feedback score to suffer.I eventually went on to become an eBay powerseller, and also an eBay Top Rated Seller. But even with this success, I wanted more of a lifestyle business. This is why I switched to starting my own website and product, and start marketing it all over the place on the internet.But anyway… eBay is where I learned about the value of good customer service. If someone leaves a message on your help desk or forum, you should take no longer than 24 hours to get a response back to them. You want people to be happy with your product, so the faster you can respond, the faster they’ll receive the answer or solution that they’re looking for.If you don’t want to start your own forum or host a help desk on your website, make sure that all of your customers have access to your email address. It should be on your website, in your emails, on your business cards, and on any other kind of stationary that you have. This is very important.The more of a help that you are to your customers, the more they’ll stick with you and purchase any relevant products that you have. And that’s because they know they’ll get a speedy reply from you. With customer trust and loyalty like this, you can get more sales based on this alone.Never underestimate the power of good customer service when it comes to dealing with your customers. They need your help, they want to succeed or solve a problem, and they know that you’re the expert that has all the answers to the questions that they have. So keep this in mind when marketing your products and services to your clients.Good luck with using these customer service tips in your online business today.